Aldie Pretorius
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CADBURY FIRSTS

Bringing joy wherever there is a news feed was our mission when we created our unique style and tone of voice. Based in paper craft, the style reflects the joyful character of the brand, and provides flexibility to create topical and shareable creative scenarios.

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 Responsibilities: Concept. Art Direction. Styling | My team at Elvis: Creative Director - Neale Horrigan. Copywriter - Tamsin Garbutt. Production - Elvis Studio | Project scope: Online, Social, Outdoor, PR.