Aldie Pretorius
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#JOYCYCLE

Queueing is a favourite British pastime! So how can we bring instant joy to queues across London? Roving joy-givers off course! A brass band on the six-seater ‘Joycycle’ were dispatched to deliver chocolatey goodness.

My responsibilities: Concept. Art Direction. Styling | My team at Elvis: Creative Director - Neale Horrigan. Copywriter - Tamsin Garbutt. Production - We Are Craft | Project scope: Online, Social, Outdoor, PR