#JOYCYCLE

Queueing is a favourite British pastime! So how can we bring instant joy to queues across London? Roving joy-givers off course! A brass band on the six-seater ‘Joycycle’ were dispatched to deliver chocolatey goodness.

My responsibilities: Concept. Art Direction. Styling | My team at Elvis: Creative Director - Neale Horrigan. Copywriter - Tamsin Garbutt. Production - We Are Craft. PR - Golin | Project scope: Experiential, Online, Social, Outdoor, PR