Creative Director | London UK

DEEP STATE SEASON 1

These days it’s tough to know who or what to believe. Politically it feels like there is a carefully crafted web of lies that acts as a smokescreen, masking the truth. Behind this layer, we reveal our characters who are committed to uncovering who is really in control.

Deep State Newspaper Ad - Aldie Pretorius

Deep State Magazine Article - Aldie Pretorius

Fox's Deep State - Art direction by Aldie Pretius

Deep State Advertisement - Aldie Pretorius

FOX TV Series Deep State - Aldie Pretorius

Two beer bottles with the words “Deep State advertising the FOX series. Beer bottle on the left reads “Deep State Truth Serum” and beer bottle on the right reads “sometimes the truth can be easy to swallow” - Aldie Pretorius developed the concept, s…

Deep State Premiere - Art direction by Aldie Pretorius

My responsibilities: Concept. Art Direction | My team at FOX: Creative Director - Sasan Roohi. Design - Jamie Pearce. Production - Multiply | Project scope: Press & Poster, Online, Social, Outdoor, PR, On-Air promotion.