Aldie Pretorius
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THE MINISTRY OF MARGINALLY SUPERIOR TRANSPORT

As ‘the antidote to the ordinary’ we identified the daily commute as something we can all relate to (and complain about!) Hendrick’s Gin embarked on the challenge of making British workers feel slightly better about their journey home.

My responsibilities: Concept. Art Direction | My Team at Gravity Thinking: Copywriter - Kylie Lewis | Project scope: Online campaign