Aldie Pretorius
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FREE THE JOY 

To celebrate being one of a small number of brands to launch the first Instagram ads in the UK, we used Cadbury’s iconic wrappers to create joyful scenarios to dramatise each bar’s yummy characteristics. 

My responsibilities: Concept. Art Direction. Styling. Photography | My team at Elvis: Creative Director - Neale Horrigan. Copywriter - Tamsin Garbutt. Design - Elvis Studio | Project scope: Social campaign