Aldie Pretorius
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SMASHABLES LAUNCH

It’s a chocolate bar that needs to smashed from the bottom to share. It’s takes the apprentice of a kung-fu master to demonstrate that it’s not about skill or strength, but about a playful tweak to an expected approach. 

My responsibilities: Concept. Art Direction. Styling | My team at Elvis: Creative Director - Neale Horrigan. Copywriter - Tamsin Garbutt. Production - We are Craft | Project scope: Experiential, Online, Social, Outdoor.