https://www.aldiecreative.com/deep-state-s1 daily 0.75 2019-10-23 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546626902848-YK2CF3DE2YTKH545L25J/DEEP-STATE-CRAFT-BEER-ALDIE+.jpg 2. Deep State S1 Two beer bottles with the words “Deep State advertising the FOX series. Beer bottle on the left reads “Deep State Truth Serum” and beer bottle on the right reads “sometimes the truth can be easy to swallow” - Aldie Pretorius developed the concept, strategy and art direction for the advertisement. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546627301035-B9YQ83MHO02M1AOWB5D9/deep-state-premiere-aldie6.jpg 2. Deep State S1 - Deep State Premiere - Art direction by Aldie Pretorius Fox series Deep State premier. Sand blown doors showing the transparent words “Deep State”. Deep state premiere space design by art director Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546627300206-D60OSEZRRP5I72P30614/deep-state-premiere-aldie3.jpg 2. Deep State S1 - Deep State Premiere A series of Deep State posters along the walls of a cinema house. Interior concept and art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546627302042-J9XGNKMOBSA0T7ZCZ0E4/deep-state-premiere-aldie7.jpg 2. Deep State S1 - Large Deep State Poster Red couches against a wall with FOX’s Deep State poster. Featured concept design by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546627298846-PC9CAFI2RAILEUHLIAPB/deep-state-premiere-aldie.jpg 2. Deep State S1 - Cast of FOX's Deep State https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546627300015-18LM4JISUKA2OJ07DBQE/deep-state-premiere-aldie4.jpg 2. Deep State S1 - Panel for Deep State https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546626428765-XUZZIC8LQBUD8VGWR2AH/1-metro-deep-state-aldie.jpg 2. Deep State S1 - Deep State Newspaper Ad - Aldie Pretorius Image shows the newspaper “Metro” with a grey smokey graphic that reads “Deep State” - Aldie Pretorius responsible for the art direction, concept, and strategy. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546626428811-GWFD7L1PSPQJSHU9VQ0S/2-metro-deep-state-aldie.jpg 2. Deep State S1 - Deep State Ad - Aldie Pretorius Image shows the newspaper “Metro” with a grey smokey graphic that reads “Deep State” - Aldie Pretorius responsible for the art direction, concept, and strategy. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546626429327-OJ3R8I22XLBE40N73MLA/3-metro-deep-state-aldie.jpg 2. Deep State S1 - Deep State Magazine Article - Aldie Pretorius Image shows the newspaper “Metro” with a grey smokey graphic that reads “Deep State” - Aldie Pretorius responsible for the art direction, concept, and strategy. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546626429378-F32MEQLZWNPKA6FTTJGY/4-metro-deep-state-aldie.jpg 2. Deep State S1 - Fox's Deep State - Art direction by Aldie Pretius A magazine called “Metro” with an article for FOX’s “Deep State” shows sensorship. Sections of the article covered by big black marks- Aldie Pretorius responsible for the art direction, concept, and strategy. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546626429877-L516724S8MDZXEEW38BL/5-metro-deep-state-aldie.jpg 2. Deep State S1 - Deep State Advertisement - Aldie Pretorius Image shows the newspaper or magazine “Metro” with the words “Deep State” - Aldie Pretorius responsible for the art direction, concept, and strategy. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546626429988-WOR1DL8UWEQG1RDM4PVR/6-metro-deep-state-aldie.jpg 2. Deep State S1 - FOX TV Series Deep State - Aldie Pretorius Metro magazine UK advertises Deep State on the right-hand page of the magazine. Art directed by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546627245286-G5J52VEH3A6VUPR7Q334/DEEP-STATE-PRESS-AD-Evening-Standard-aldie-1.jpg 2. Deep State S1 - Deep State Starring Mark Strong The image reads “Starring Mark Strong” with the title “Deep State”. Featured on art director Aldie Pretorius’ website. The bottom of the image reads “who’s in control?”. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546627245200-7NP78Q3R1VFKB73FZIWT/DEEP-STATE-PRESS-AD-Evening-Standard-aldie-2.jpg 2. Deep State S1 - Deep State - Aldie Pretorius The image reads “Starring Mark Strong” with the title “Deep State”. Featured on art director Aldie Pretorius’ website. The bottom of the image reads “who’s in control?”. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546035503326-8N2MMPEPGYZRIC75Y23R/2-Deep-State-Aldie+2+%281%29.png 2. Deep State S1 https://www.aldiecreative.com/sas-new-neighbourhood-watch daily 0.75 2020-11-10 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546942909612-0W77BM3JV5PI7A3RMAZB/SAS2.jpg SAS - New Neighbourhood Watch - SAS Advertisement for The New Neighbourhood Watch comic strip. We see Spiderman’s face, a golden car speeding away, and an overweight Spiderman. Concept and art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546942911498-XI74661KVGFCLNM5HGW4/SAS.jpg SAS - New Neighbourhood Watch - SAS - The New Neighbourhood Watch Batman is seen doing pottery in this comic strip. Concept and art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546942909602-XQUED1BLF2AYO4UYGOWU/SAS3.jpg SAS - New Neighbourhood Watch - SAS - The New Neighbourhood Watch Wonder Woman is seen ironing her clothes. concept and art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546288430152-W343W9X0IPLLWBOU3IQ2/17-SAS-Aldie.jpg SAS - New Neighbourhood Watch https://www.aldiecreative.com/bupa-campaign daily 0.75 2019-10-25 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546708159344-U0XWZX95ECKBZBSE2ECZ/Aldie-Pretorius-.jpg Bupa-wellbeing-advantage https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546708138546-72YVYQRGRC9Q22027N9E/Aldie-Pretorius-.jpg Bupa-wellbeing-advantage https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546708100179-OJZ1JRFLTD0EIG8VGTYG/Aldie-Pretorius-BUPA+WORK5.jpg Bupa-wellbeing-advantage https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546708080054-JEHF1ERBMLK56RMOMADA/Aldie-Pretorius-BUPA+WORK2.jpg Bupa-wellbeing-advantage Magenta poster shows Bupa UK’s campaign and reads “Work Sweet Work”. Concept and art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546708118378-E6ZE5OBL3RIDUQ0DY74D/Aldie-Pretorius-.jpg Bupa-wellbeing-advantage https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546708045886-9VFLB8BM7JRFEK6BVEM2/Aldie-Pretorius_BUPA-Wellbeing-Advantage.jpg Bupa-wellbeing-advantage Blue Bupa poster reads: do you have the Wellbeing advantage?” with creative typography. Creative direction, concept, and strategy by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546951065766-W02E6TFIO3QKJP72T01Q/BANNERS_WBB.jpg Bupa-wellbeing-advantage https://www.aldiecreative.com/new-index-3 daily 0.75 2019-10-24 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546710856754-5IBEIDCQRMX079G6IPUT/CADBURY.jpg Cadbury - Free the Joy - Cadbury Milk Chocolate Origami The UK’s first Instagram ads. Art direction, concept and strategy by Aldie Pretorius https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546710856298-OO3CPD41HURQUJH23O0Z/CADBURY2.jpg Cadbury - Free the Joy - Cadbury Milk Chocolate Origami Boat The UK’s first Instagram ads. Art direction, concept and strategy by Aldie Pretorius https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546710852949-L3WHAJ80ULUWOKI9KE3Y/CADBURY3.jpg Cadbury - Free the Joy - Cadbury Milk Chocolate Origami Swan with Egg The UK’s first Instagram ads. Art direction, concept and strategy by Aldie Pretorius https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546710849000-3W2G8Z8BGNI354AVKBD1/CADBURY5.jpg Cadbury - Free the Joy - Cadbury Crunchy Origami The UK’s first Instagram ads. Art direction, concept and strategy by Aldie Pretorius https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546710852946-BAQ7PTG97OCZWXWGJU1X/CADBURY4.jpg Cadbury - Free the Joy - Cadbury Flake Origami The UK’s first Instagram ads. Art direction, concept and strategy by Aldie Pretorius https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546710848890-T8Y9GMY1NN4F820HBKUX/CADBURY6.jpg Cadbury - Free the Joy - Cadbury Flake Origami Dancer The UK’s first Instagram ads. Art direction, concept and strategy by Aldie Pretorius https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547147098381-OS1A4NBGUWHNN08WIO5R/BANNERS_TEST22.jpg Cadbury - Free the Joy https://www.aldiecreative.com/about daily 0.75 2020-10-28 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547147465850-A4HV5IXZU7U2ARVP0846/Screen+Shot+2019-01-10+at+18.26.32.png About - From building a mini Oreo drum kit for a Cadbury Dairy Milk bar… https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547222758915-8W4G6MP6JG6RX7OWTZVB/DAD-JURY_Aldie-Pretorius+%281%29.jpg About - …to judging the craft in advertising category at the D&AD awards. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547148668638-BZKE2PRRLFA29IGRXTNF/Aldie%27s+Clients.png About https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547205241786-SUFXOOIPX337IJHUXBGB/Screen+Shot+2019-01-11+at+11.13.24.png About https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547149000548-5D1DAG6CQSH7AYFBN6CW/Color+Banner+1.png About https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545939770883-SSJKKGMWOZ1X48Q2JROP/Color+Banner+1.png About https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1554203450785-3SC6FQXBVU2T93ZPNHI6/Aldie+Pretorius+Header+Doggy+%281%29.png About https://www.aldiecreative.com/kickstarter-whimmle daily 0.75 2019-10-25 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546040560471-HT63NGO5FGOWSQSJDLR8/Aldie-Pretorius-1-whimmle-Aldie.jpg Kickstarter - Whimmle Various hand illustrated frames for the Whimmle book on Kickstarter. Illustrated and conceptualised by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546040632643-WQ82JYGXI08O40EHZP6S/Aldie-Pretorius-4-whimmle-aldie.jpg Kickstarter - Whimmle Successful Kickstarter campaign winner “The Adventures of Whimmle” reminds of a true classic. Here you can see the illustrated turtle, hand-drawn by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546040647107-2DPDHFYOT8Q9SBQ7PRH9/Aldie-Pretorius-5-whimmle-aldie.jpg Kickstarter - Whimmle Successful Kickstarter campaign winner “The Adventures of Whimmle” by Pieter Ignatius Rossouw comes in a beautifully designed package with a custom wax-sealed envelope. Here you can see the red hardcover book and hand-crafted envelope by Aldie Pretorius. The title is printed on gold leaf and stands out beautifully against the deep red book cover. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546040626193-UNC0QPL4TAE96JIU0FPS/Aldie-Pretorius-3-whimmle-aldie.jpg Kickstarter - Whimmle Successful Kickstarter campaign winner “The Adventures of Whimmle” comes in a beautifully designed package. Here you can see the iconic illustrated Octopus, hand-drawn by Aldie Pretorius, and the red cover of the book with gold leaf. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546040675605-2233MOA71LNDF0W010RH/Aldie-Pretorius-6-whimmle-aldie.jpg Kickstarter - Whimmle A double page spread of a hardcover book with a classic octopus illustration by Aldie Pretorius in the Kickstarter funded book called “The Adventures of Whimmle” by Pieter Ignatius Rossouw. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546040584796-WQJ9WDYTBPPAHG9CXANC/Aldie-Pretorius-2-whimmle-Aldie.jpg Kickstarter - Whimmle Illustrated fish on a classic old school scale in the Kickstarter funded book Whimmle. Illustrated and conceptualised by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546039919379-IL10QZK9E7ANJKHSNKBD/6-kickstarter-whimmle.png Kickstarter - Whimmle https://www.aldiecreative.com/cadbury-firsts daily 0.75 2019-10-25 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546285282678-QCUXPR8FM42JO2205DYR/Aldie-Pretorius-Cadbury-milk-aldie-1.jpg Cadbury Firsts Caption reads: “Milk, I am your Father.” This advertisement for Cadbury milk chocolate shows a large and small slab next to each other against the iconic Cadbury purple background. The idea for the ad was conceptualised by Aldie Pretorius, who was in charge of the art direction as well. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546285507928-QHRZDRSFUZJVIHSJ7485/Aldie-Pretorius-Cadbury-aldie-4.jpg Cadbury Firsts A Cadbury Twirl, Toblerone, Dairy Milk Chocolate, a Cadbury fudge, and a Caramel bar celebrate Christmas together. Together they are the Cadbury Heroes! Art direction, concept and styling by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546285328434-K9E9C8XFNCQSUY29N6YU/Aldie-Pretorius-Cadbury-aldie-3.jpg Cadbury Firsts A Cadbury peanut milk chocolate bar watches the tennis at Wimbledon. Art direction and concept by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546285305786-4UHTK6EZKE3NZIC9F2J6/Aldie-Pretorius-Cadbury-duck-aldie-2.jpg Cadbury Firsts A yellow duck on a diving beam about to jump into a pool of Cadbury Milk Chocolate. Art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547147161052-PA7RD2Z2447NT46UXAUF/BANNERS_TEST23.jpg Cadbury Firsts https://www.aldiecreative.com/suzuki-swift daily 0.75 2020-10-27 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546288657501-2IBTGZ3CV2EVTSG5NN3W/12-Suzuki-Swift-Aldie.jpg Suzuki Swift - Designed for life https://www.aldiecreative.com/national-geographic daily 0.75 2019-10-25 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546709356055-HNC3ZCHY6U543ZGDSI9V/Aldie-Pretorius-National-Geographic-airplane National Geographic Large airplane from the the bottom. “Are You Ready” campaign for National Geographic with art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546709207761-YBRV7MNKQL85TBQ3RGQY/Aldie-Pretorius-National-Geographic.jpg National Geographic Man on a motorcycle flying through the air. Blue sky background. “Are You Ready” campaign for National Geographic with art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546709266251-BWCDULSIYFJAGKOO35CB/Aldie-Pretorius-National-Geographic-truck.jpg National Geographic Big truck driving through the snow with bright yellow lights shining. “Are You Ready” campaign for National Geographic with art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546709322005-NX0K5F1RRZBEY6XSBAOD/Aldie-Pretorius-National-Geographic-audi.jpg National Geographic Orange Audi race car with the numbers 79 on the side. “Are You Ready” campaign for National Geographic with art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547147209678-SATZ0YWULXC8LZ6OP7GS/BANNERS_TEST2.jpg National Geographic https://www.aldiecreative.com/new-index-4 daily 0.75 2019-10-25 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546275475830-0Z8FVG99SEOZ1HXYNTUS/Aldie-Pretorius-Hunt-and-stride-aldie-2.jpg Hunt & Stride Hunt & Stride Premium Biltong is shown in its packaging wit spices on a wooden box. We also take a look at the copywriting by Pieter Rossouw. Brand and product development by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546275440966-JFQ9ELZ514QB5YTY8QAA/Aldie-Pretorius-Hunt-and-stride-aldie.jpg Hunt & Stride Hunt & Stride Premium Biltong packaging on a wooden background. Brand and product development by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546275502546-PD05WFBHSQQ6FXXBCOI2/ALDIE+PRETORIUS_HUNT%26STRIDE+3.gif Hunt & Stride Hunt & Stride Premium Biltong on Instagram. Brand and product development by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546275780219-IPTWZG08QLVT1NX3T0Q5/Hunt-and-stride-website-aldie-5.jpg Hunt & Stride - Hunt & Stride Website Hunt & Stride Premium Biltong is showcased on a MacBook pro 15-inch screen. We see the online store the company used to sell their products on. The brand and product development is by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546275780171-YENAY81B1E6S02YLDJB3/Hunt-and-stride-website-aldie2.jpg Hunt & Stride - Two Hunt & Stride Premium Biltong Packages Featured on the Hunt & Stride website on a Macbook Pro. Brand and product development by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546275781355-0C73PUX952HHTYB2ONG3/Hunt-and-stride-website-aldie4.jpg Hunt & Stride - Large image of Hunt & Stride chilli flavoured biltong Hunt & Stride Premium Biltong is showcased on a MacBook pro 15-inch screen. We see the online store the company used to sell their products on. The brand and product development is by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546275781150-WWLM38S54WJ3CZLUZB68/Hunt-and-stride-website-aldie.jpg Hunt & Stride - Hunt & Stride logo on the Premium Biltong Company's Website Brand and product development by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546275782105-BEUD0IGJPNFV3020LND0/Hunt-and-stride-website-aldie3.jpg Hunt & Stride - All Beef, No Bull Hunt & Stride premium biltong’s list of unique traits are showcased in this image with the brand and product developed by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546274613806-GE2Y1ECWUVBDEEN9DT1K/9-Hunt-And-Stride-Aldie.jpg Hunt & Stride https://www.aldiecreative.com/cadbury-joycycle daily 0.75 2020-11-10 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1604672541699-JE0QXMJQ4MOUD834C0Z0/Joycycle.png Cadbury Joycycle https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547397945493-9Y8BBR1VPWN3QTU6HWQS/Cadburys-JOYCYCLE-0076.JPG Cadbury Joycycle https://www.aldiecreative.com/work-1 daily 1.0 2021-08-02 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1627943689460-G7W2WPH16RE53UXZSRTO/Mikes+Hard+Seltzer.png Aldie Pretorius | Work https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1627941815386-QB0T2BZQZXTB1VS8UD3U/OnePlus_Homepage+Thumbnail.png Aldie Pretorius | Work https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1552382823046-BRIKP6VR8SNCO3ZNJB4R/THUMBNAILS_FOX.jpg Aldie Pretorius | Work - FOX Networks Group The image features the new Fox Networks Group Logo by Aldie Pretorius https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943138833-U2RAYP6B4WG4IVK6667E/2.+Deep_State_Aldie.jpg Aldie Pretorius | Work - Deep State Season 1 An image of the Season 1 Deep State series banner under the leadership of Creative Director Aldie Pretorius https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546943080901-UBJY10SYDKD528IBPET5/THUMBNAILS_H%26S.jpg Aldie Pretorius | Work - Hunt & Stride - Aldie Pretorius Handmade typography made with spices and peppercorns. Advertises biltong, a dried beef. Brand and product development by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546707175613-9F3KI128ZJANWPJNY1A4/THUMBNAILS_BUPA.jpg Aldie Pretorius | Work - Bupa Uncoverage Aldie Pretorius An illustrated lamp shines light on the Bupa Uncoverage campaign to destigmatize mental health. Art direction and concept by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546943499633-24C0CHP917X1VGS1BYDZ/THUMBNAILS_WHIMMLE.jpg Aldie Pretorius | Work - Successful Kickstarter Project - Aldie Pretorius Cover of the book Whimmle by Pieter Ignatius Rossouw. Art Direction, Illustration, Design and Photography by Aldie Pretorius. Whimmle was a Successful Kickstarter project https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943142425-VSSSQVDCJDAGTLBK97A9/11.+Callaway_Aldie.jpg Aldie Pretorius | Work - Callaway - Aldie Pretorius Red and black golf clubs that read “Diablo”. Aldie Pretorius developed the concept for Callaway. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1627943769273-FIR4ZJC0ZDLSL8XCOF6P/BMW_Thumbnail+Image.png Aldie Pretorius | Work https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943141212-AWGGN70XFBA98HY10TD9/7.+Cadbury_Aldie.jpg Aldie Pretorius | Work - Cadbury Free The Joy - Aldie Pretorius Purple Cadbury chocolate wrapper in origami. Styling, concept and art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943140423-AUJGLH6EG5HZZZWZQ3AG/6.+National_Geographic_Aldie.jpg Aldie Pretorius | Work - National Geographic - Aldie Pretorius National geographic banner image for the “Are You Ready?” campaign. The artistic concept and art direction is by Aldie Pretorius and shows primal survivor, a man with a bow and arrow. It also shows “Air Crash Investigation” with the picture of a plane from the bottom. It shows “Wicked Tuna” with a fish fin out of the water. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603819974874-URCY3MXEIWIJS01LZHMG/Deep-State.png Aldie Pretorius | Work - Aldie-Pretorius-Deep-State The image features the new Fox poster for Deep State by Aldie Pretorius https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943139586-MOYJD7UTLQRCU6F9774M/4.+Cadbury_Aldie.jpg Aldie Pretorius | Work - Cadbury Joycycle Aldie Pretorius A bike with 6 men wearing Cadbury purple helmets. One man holds a large brass instrument. The location is London and art direction and concept by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943141864-3LUODZ4TTWT9ERFQ1SLF/9.+Cadbury_Aldie.jpg Aldie Pretorius | Work - Cadbury Musical Chocolates - Aldie Pretorius Purple image showing five Cadbury chocolate bars playing musical instruments. The concept for the musical chocolate bars and the art direction was by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943142114-VMFVFJW59LGAJKLXSFJN/10.+Deezer_Aldie.jpg Aldie Pretorius | Work - Deezer "Find Your Song" - Aldie Pretorius Brand Audit. Strategy & Positioning. Concept development by Aldie Pretorius. Image of a woman listening to music and smiling. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603820211184-NGGFI8A0GAE1A7DJZHW9/TENA.png Aldie Pretorius | Work - TENA-Aldie-Pretorius Tena incontinence campaign by Creative Director Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943142669-3SYY7C0ZHCO6CVBJMI1V/12.+Cadbury_Aldie.jpg Aldie Pretorius | Work - Cadbury Two karate professionals with a Cadbury chocolate bar called “Marvellous Smashables”. Concept, art direction and styling by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943143024-RS1J9ZGDE2PJ13W3V8LY/13.+Soho_13_Aldie.jpg Aldie Pretorius | Work - Aldie Pretorius - SOHO Thirteen Various different numbers. Multi-colored. Reads “Soho Thirteen London w1”. The name was given by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943143240-GOPKI7IHIE8UPU5QDTT8/14.+Suzuki_Swift_Aldie.jpg Aldie Pretorius | Work - Suzuki Swift "Resplect" - Aldie Pretorius A tattoo artist makes a typo on his client. Styling and concept by Aldie Pretorius. Copy reads “Time for a Swift Exit?”. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943143656-CDSN59HPJEFHYL6VQFEB/15.SAS_Aldie.jpg Aldie Pretorius | Work - Overweight Spiderman Comic - Aldie Pretorius SAS - The New Neighbourhood Watch shows a fat spiderman or overweight superhero looking at a screen. The concept was developed by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943143840-1KA4N1S8L4FOVT5J0ZEC/16.Hendrick%27s_Aldie.jpg Aldie Pretorius | Work - Hendrick's - Aldie Pretorius The words “Ministry of Marginally Superior Transport” in a circle around a large letter H. Art Direction & Concept by Aldie Pretorius https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943144306-HA8WHM984NT417UOE42G/17.+Suzuki_Swift_Aldie.jpg Aldie Pretorius | Work - Suzuki - Aldie Pretorius Red Suzuki Swift in the foreground with black on white illustrations of city life, cellphones, and money in the background. Aldie Pretorius was the art director and did the styling and concept development for this campaign. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605285764453-VRZD5G3CGZILTDGLC7ZV/%23CADVENT.png Aldie Pretorius | Work - Cadvent https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605285764178-ETMN3KJIUNDEEKZ2EW5Z/%23Joynormous.png Aldie Pretorius | Work - Joynormous https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605285764878-ZGRP4HGQ4JAL0TF90XBM/Blue-Tack-Type.png Aldie Pretorius | Work - Blue Tack Type https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605285765796-EU33T8ERUNRHI0HCR6ZU/Christmas-lights.png Aldie Pretorius | Work - Christmas Lights https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605285765594-ADA3BFNQGVWLJJFUE8A3/CLOSER-WILD.png Aldie Pretorius | Work - Nat Geo WILD https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605285766311-HZBV1YUU3CPN3E3B5ZHA/Puddles.png Aldie Pretorius | Work - Puddles https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605285767220-D3K50DT4VJV4RDHXMNIC/Smirnoff.png Aldie Pretorius | Work - Smirnoff https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605285767510-VBTALR4ZJWQRT61D9CCT/The-5G-Effect.png Aldie Pretorius | Work - The 5G Effect https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605285768001-7J7X8M0SU5MALSS1OAQG/We-speak-human.png Aldie Pretorius | Work https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605285768259-F56U1UE6L2CSJLOPQNXC/World-of-4GEE.png Aldie Pretorius | Work https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603820103051-BLBL76IVP92R1Z81TMAB/MarketingKind.png Aldie Pretorius | Work - Marketing-Kind-Aldie-Pretorius New MarketingKind campaign by Aldie Pretorius. Charity series. We’ve got real Problems. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1554201533594-UT3WI0AIUT7SERCI7Y6R/Aldie%2BPretorius%2BHeader%2BHomepage%2B%25282%2529.jpg Aldie Pretorius | Work https://www.aldiecreative.com/contact daily 0.75 2020-10-28 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1554205206200-2WHOG8XPSNZWNRBETZOD/Aldie+Pretorius+Header+Hello_+%282%29.png Contact https://www.aldiecreative.com/new-index-62 daily 0.75 2019-10-25 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546644640402-UV6PDAT2O1W6RXUJ4AHA/soho-thirteen-logo-letterpress-1296x672.jpg SOHO Thirteen - SOHO Thirteen | London W1 The SOHO Thirteen logo printed on a white background in black ink. Concept, Name, Art Direction & Pitch win by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546644721688-CPT5AVBOV43Z2CMA7ETU/9e236632565225.568ac0b85c53b.png SOHO Thirteen SOHO Thirteen collage of colourful numbers. Concept, name, art direction and pitch win by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546941500390-TEIXCBPVEGQE2S7KHWOM/soho-thirteen-brochure-cover2-1296x820.jpg SOHO Thirteen - SOHO Thirteen hardcover book Aldie Pretorius https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546644680308-394FKYC159HI724VJDIK/so-thirteen-spread-2-1296x704.jpg SOHO Thirteen https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546644680448-L0HS7MXG2XHNYFUD3SVU/so-thirteen-spread-3-1296x704.jpg SOHO Thirteen https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546644681359-ULXP4F5CSLVHZYHI14NL/so-thirteen-spread-1296x704.jpg SOHO Thirteen https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546942392758-S1LY8DN4XO4P73MQQBTM/BANNERS_SOHO-13.jpg SOHO Thirteen https://www.aldiecreative.com/1-fox daily 0.75 2021-12-06 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1552380664519-MTWYGCUOA2HBBK8NNQTS/FOX_Outdoor+2.jpg 1. FOX - The Gifted Poster - Aldie Pretorius Image shows three posters. Poster one is of FOX series “The Gifted”. Man’s face from the side. Poster two shows woman's face with the numbers 9-1-1 over it. Text reads “FOX - this fall”. Poster three shows Fox Series “The Passage. The concept and art direction and strategy for this image by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1552380664426-HW2DSEQ74FTVCGX564N2/FOX_Casestudy8.jpg 1. FOX - FOX - The Gifted - Aldie Pretorius FOX’s “The Gifted” series advertised on three smartphones. Smartphone number one shows a purple background with the words “Hold On Tight”. Smartphone two shows the words “2 More Days”. Smartphone three has a green background “Why should we have to run?” Art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1552380665781-69QAACPCUFNBW1KOSCYJ/FOX_OUTDOOR.jpg 1. FOX - The Passenger Poster - Aldie Pretorius Cinematic poster for FOX series “The Passenger”. Shows a man’s face and a little girl’s face. Art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546028103432-0YGAOQPU8BR9ORXFGG0P/1-Fox-Aldie.jpg 1. FOX https://www.aldiecreative.com/new-index-5 daily 0.75 2019-01-15 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546286995112-VT113WP10PCK6F811135/11-Deezer-Aldie.jpg Deezer https://www.aldiecreative.com/new-index-48 daily 0.75 2019-10-25 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546645850415-USFXBX2AIFZNEZE07XTZ/Aldie-Pretorius-callaway-diablo-aldie.png New Index Callaway 22 protorype golf equipment in black and silver on a white background. Concept, art direction, design, and styling by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546645828974-T05N2ZWGO2JZO0661TFJ/Aldie-Pretorius-callaway-diablo-aldie4.png New Index Callaway FT 9 golf equipment in black, silver, and red on a white background. Concept, art direction, design, and styling by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546645817819-T7MRF83VJXOAIZGP5RTL/Aldie-Pretorius-callaway-diablo-aldie2.png New Index Callaway 10Q golf clubs in black, silver, and red on a black background. Caption reads: “what, exactly, made our Big Bertha design team sell their souls to the devil?” Concept, art direction, design, and styling by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546645802226-KG1XTNSWGCUMP1OLLORN/Aldie-Pretorius-callaway-diablo-aldie5.png New Index Callaway FT iQ golf clubs in black, silver, and red. Concept, art direction, design, and styling by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546645844053-AGFT47YLZNNMZK95E05O/Aldie-Pretorius-callaway-diablo-aldie3.png New Index Callaway Big Bertha Diablo golf clubs in black, silver, red, and yellow on a black background. Concept, art direction, design, and styling by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547147263252-QRFM9JLC555WM64WML27/BANNERS_TEST24.jpg New Index https://www.aldiecreative.com/reel daily 0.75 2020-10-28 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1554203231922-3PREHSTH2QABES14LMCF/Aldie+Pretorius+Header+Clock+%281%29.png Reel https://www.aldiecreative.com/new-index-16 daily 0.75 2021-12-06 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546940306036-S1H167649BP7DNIDCRO0/Hendricks+social2.jpg Hendrick's Gin https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546940306155-ZULBA5HETD1265B7HSCZ/Hendricks+social.jpg Hendrick's Gin https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546288519360-VWQVPQEZ6JZO25C3TPS5/18-Hendrick%27s-Gin-Aldie.jpg Hendrick's Gin https://www.aldiecreative.com/cadbury-smashables-campaign daily 0.75 2019-01-15 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547381766911-JA5X77BN1DVRSP69K0DZ/Screen+Shot+2019-01-10+at+20.15.00.jpg Cadbury Smashables https://www.aldiecreative.com/suzuki-swift- daily 0.75 2021-12-06 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547203059983-TZQ6IA9QZL5GJ3O6FRLR/Aldie-Pretorius-Suzuki+Swift+Exit_ALDIE.jpg Suzuki Swift Exit “Time for a swift exit?” advertisement for Suzuki Swift. A young tattoo artist is show misspelling the word “Respect” on the back of his customer. We see a red Suzuki Swift car advertised in the right hand corner at the bottom of the layout. Art direction, concept and styling by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546288126109-IBHKA2L0HLRDPLQ2AMH9/16-Suzuki-Swift-Aldie.jpg Suzuki Swift Exit https://www.aldiecreative.com/whatido daily 0.75 2020-10-28 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547549655010-HM07FEM3ZKTVPLNVAQEQ/2again.png What I do https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547549680553-QVYU04DE8DLKWBAVDPNN/2again2.png What I do https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547549726745-NYF7ID1KFKY2J1ETGM0A/2again4.png What I do https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545939770883-SSJKKGMWOZ1X48Q2JROP/Color+Banner+1.png What I do https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545939770883-SSJKKGMWOZ1X48Q2JROP/Color+Banner+1.png What I do https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545939770883-SSJKKGMWOZ1X48Q2JROP/Color+Banner+1.png What I do https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1547149000548-5D1DAG6CQSH7AYFBN6CW/Color+Banner+1.png What I do https://www.aldiecreative.com/testimonials daily 0.75 2021-03-04 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603830008616-9JCTUKTBNGADLJ6VK1P1/Aldie-Pretorius-Superwoman-image.jpg Testimonials https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603836988943-QAJP3EV5NX0SIA6ZAIGX/Stars.jpg Testimonials https://www.aldiecreative.com/marketing-kind daily 0.75 2020-10-28 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603823473984-OFJDVKL3XE9R1MJOVJK8/Aldie-Pretorius-MarketingKind-Ebay.png Marketing Kind https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603886852782-QG1I2SM97R3CVBF71IYL/Aldie-Pretorius-Charity_Guinness.png Marketing Kind - Good things come to those who need them Charity MarketingKind https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603886853038-ID9GOGZLLHRJSSS7KOTW/Aldie-Pretorius-Charity-MarketingKind.png Marketing Kind - Every little helps a cause Charity MArketingKind https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603886857069-T3V17S3EYTD2MPF31RWL/Aldie-Pretorius-Charity-MK.png Marketing Kind - Spend a little change a lot Charity MArketingKind https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603886857205-FNNJ5XPNHRFWWG9IQ41U/Aldie-Pretorius-Charity.png Marketing Kind - Because they're worth it Charity MArketingKind https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603823562429-AKX6OGIZZT3LY8ZXBB38/Aldie-Pretorius-MarketingKind-PR.png Marketing Kind https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603823421211-5VU3PMYEC8NDRSSNBO38/Aldie-Pretorius-MarketingKind-Webpage.png Marketing Kind Two beer bottles with the words “Deep State advertising the FOX series. Beer bottle on the left reads “Deep State Truth Serum” and beer bottle on the right reads “sometimes the truth can be easy to swallow” - Aldie Pretorius developed the concept, strategy and art direction for the advertisement. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603824031036-7BD9X5VDDGXI1I3WZZ23/Banner.png Marketing Kind https://www.aldiecreative.com/tena daily 0.75 2020-10-29 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603824546224-SRKV8Z0G3H6BBP66BHQU/TENA_Banner-web.png TENA https://www.aldiecreative.com/deep-state-season-2-1 daily 0.75 2020-10-28 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603821455146-V9R33SIEXGYC8F9UIEPH/Aldie-Pretorius-Deep-State-2-image+3b.gif Deep State Season 2 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603821356707-S3DSZWDHEL0AA23WLHU2/Aldie-Pretorius-Deep-State-2-+image+2.jpg Deep State Season 2 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603822146925-HHRY0ONOGUQLJWNWMFCU/Aldie-Pretorius-Deep-State-2-+5.jpg Deep State Season 2 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603822101702-RW1HDJSE2C98HWTL1IIR/Aldie-Pretorius-Deep-State-2-+image+4b.jpg Deep State Season 2 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603821509268-4MBXTJAIE8Y3Y04V8QY9/Aldie-Pretorius-Deep-State-2-image+3a.gif Deep State Season 2 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603821305943-50AB6778Q9MWX4SRVMIB/Aldie-Pretorius-Deep-State-2-+image+1.jpg Deep State Season 2 Two beer bottles with the words “Deep State advertising the FOX series. Beer bottle on the left reads “Deep State Truth Serum” and beer bottle on the right reads “sometimes the truth can be easy to swallow” - Aldie Pretorius developed the concept, strategy and art direction for the advertisement. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603822040194-3LLJJ7OC6I61RSRXTNBI/Aldie-Pretorius-Deep-State-2-+image+4a.jpg Deep State Season 2 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603821116667-NLKL3TUJ6J8YXOHK7HCR/Aldie-Pretorius-Deep-State-2-Banner+image.jpg Deep State Season 2 https://www.aldiecreative.com/cadvent daily 0.75 2020-11-12 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605198292115-8GELDQTGNEXS8NHD4S2O/%23CADVENT+Social-Visuals.png Cadvent https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605196697868-D6H8NW591SK2X0IJNY02/%23CADVENT-Banner-Aldie-Pretorius.png Cadvent https://www.aldiecreative.com/new-index daily 0.75 2020-11-13 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605225955323-HAP8C7SYMH188EGMAFNA/EE-Christmas-Banner.png EE Christmas https://www.aldiecreative.com/new-index-1 daily 0.75 2020-11-13 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605226617557-CK49PFTYSP9B6QED5ZNP/EE+DM+4GEE.png EE World https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605226561287-AQ89BUBCSNZTIPGQX4O4/EE+World+Aldie+Pretorius.png EE World https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605226478001-W5YKMHYC6S46DDJW7GT4/EE-Blippar-banner.png EE World https://www.aldiecreative.com/new-index-2 daily 0.75 2020-11-12 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605199756438-6R869G4PQYCML8OPEKA2/Puddles-Social-Visuals.png Puddles Duck Race https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605199815046-SWB3X4XNQDPGJRHSJMTM/Puddles-Banner-Aldie-Pretorius.png Puddles Duck Race https://www.aldiecreative.com/joynormous daily 0.75 2020-11-12 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605199261146-BJT0UJL9CPFM5H6ZKJR6/Joynormous+Social-Visuals.png Joynormous https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605199115063-P027SDTOI6SSFJFOFXDP/Joynormous-Banner.png Joynormous https://www.aldiecreative.com/blue-tack-type daily 0.75 2020-11-12 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605225437879-I9YZVWEJHQB5G48XGMQK/Blue-Tack-Type-Aldie-Pretorius-1.png Blue Tack Type Two beer bottles with the words “Deep State advertising the FOX series. Beer bottle on the left reads “Deep State Truth Serum” and beer bottle on the right reads “sometimes the truth can be easy to swallow” - Aldie Pretorius developed the concept, strategy and art direction for the advertisement. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605225472576-NCLOEEX06AZ9ZKNLE84T/Blue-Tack-Type-Aldie-Pretorius-1.png Blue Tack Type https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605225364482-89ZCCQNPVAI9CMXATSCT/Blue-Tack-Banner.png Blue Tack Type https://www.aldiecreative.com/nat-geo-wild daily 0.75 2020-11-13 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605281291554-ZRG2SQ1HN6AF9EC93XRJ/NG+WILD+2.png Nat Geo WILD https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605281388987-7OTZFMMD7K5IWTNAOAKZ/NG+WILD+4.png Nat Geo WILD https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605281529064-BS7RVQWMUFCMU1X5G7YB/NG+WILD+10.png Nat Geo WILD https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605281479207-QJVPU02GI346CW17P2GH/NG+WILD+8.png Nat Geo WILD https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605281371976-65RZEUDHWFS6FNFVE3OP/NG+WILD+3.png Nat Geo WILD https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605281506282-IMINZKMXFINHCOYE239K/NG+WILD+9.png Nat Geo WILD https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605281459445-CQX3MG2TTK76PDP8FQUW/NG+WILD+7.png Nat Geo WILD https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605281414546-VRC8FQSMY7BS7AU3IKT9/NG+WILD+5.png Nat Geo WILD https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605281552261-FXSPHKHX0U4SBLGISYPI/NG+WILD+11.png Nat Geo WILD https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605281266907-BREWO7653Y56E2KPA4E9/NG+WILD+1.png Nat Geo WILD https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605281580464-69LE78SSEU02SAPDUTA6/NG+WILD+12.png Nat Geo WILD https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605281432545-RLD0L4TFE6OQSU62XCUF/NG+WILD+6.png Nat Geo WILD https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605226969048-ESLF69JO6D6S55W54EXT/WILD-BANNER.png Nat Geo WILD https://www.aldiecreative.com/we-speak-human daily 0.75 2020-11-13 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605284386925-S5AE9VI94WGVT60V07LJ/We+Speak+Human+BANNER.png We Speak Human https://www.aldiecreative.com/bmw daily 0.75 2021-08-03 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1627985159070-LV30VVFPYF09HN9OKXK1/BMW_PR+%281%29.jpeg BMW https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1627943227909-BWORE2VNWNQGLQN6UARR/BMW_banner.jpeg BMW https://www.aldiecreative.com/one-plus daily 0.75 2021-08-03 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1627986086226-OIHXLTKXAG25SYEI6G5K/OnePlus+PR.jpeg One Plus https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1627940827663-2PZJKZ6MG6E1VLRH6G0F/OnePlus_Banner+image+copy.png One Plus https://www.aldiecreative.com/mikes-hard-seltzer daily 0.75 2021-08-04 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1627942148116-19I9HXQS7XS6AH8YBEOV/Mikes+Banner+Image.png Mike's Hard Seltzer https://www.aldiecreative.com/new-gallery-7a25h daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1532270564524-GUN9AMWKT65P928CA3T4/51_HBL_Pickles_v1-276.jpg New Gallery https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1532270564524-GUN9AMWKT65P928CA3T4/51_HBL_Pickles_v1-276.jpg New Gallery https://www.aldiecreative.com/email-contact-form daily 0.75 2019-01-11 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545939770883-SSJKKGMWOZ1X48Q2JROP/Color+Banner+1.png Email Contact Form https://www.aldiecreative.com/404-page-not-found daily 0.75 2019-11-12 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1573558428945-Y1D2CXBV0D9UFZT73WK1/Screen+Shot+2019-11-12+at+13.33.36.jpg 404 Page / Not Found https://www.aldiecreative.com/branding daily 0.75 2020-11-11 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1627944239307-K1GE3X60QIWWETBZGCEA/Mikes+Hard+Seltzer.png Branding https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1552382823046-BRIKP6VR8SNCO3ZNJB4R/THUMBNAILS_FOX.jpg Branding - FOX Networks Group (Copy) The image features the new Fox Networks Group Logo by Aldie Pretorius https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605288139461-PS5IHWR3CLG02NNHPK62/CLOSER-WILD.png Branding - Nat geo WILD Closer https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605288154266-YABS5AEXPU14U7HOYOPG/We-speak-human.png Branding - We speak human https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1610137277923-VDWV39BJB3ILF99V9INB/THUMBNAILS_H%26S.jpg Branding https://www.aldiecreative.com/side-hustles daily 0.75 2020-11-11 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546943499633-24C0CHP917X1VGS1BYDZ/THUMBNAILS_WHIMMLE.jpg Side Hustles - Successful Kickstarter Project - Aldie Pretorius (Copy) Cover of the book Whimmle by Pieter Ignatius Rossouw. Art Direction, Illustration, Design and Photography by Aldie Pretorius. Whimmle was a Successful Kickstarter project https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1546943080901-UBJY10SYDKD528IBPET5/THUMBNAILS_H%26S.jpg Side Hustles - Hunt & Stride - Aldie Pretorius (Copy) Handmade typography made with spices and peppercorns. Advertises biltong, a dried beef. Brand and product development by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943143656-CDSN59HPJEFHYL6VQFEB/15.SAS_Aldie.jpg Side Hustles - Overweight Spiderman Comic - Aldie Pretorius (Copy) SAS - The New Neighbourhood Watch shows a fat spiderman or overweight superhero looking at a screen. The concept was developed by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605289405558-765TVXGU8VAR5U7820F8/Blue-Tack-Type.png Side Hustles - Blue Tack Type https://www.aldiecreative.com/experiential daily 0.75 2020-11-11 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943139586-MOYJD7UTLQRCU6F9774M/4.+Cadbury_Aldie.jpg Experiential - Cadbury Joycycle Aldie Pretorius (Copy) A bike with 6 men wearing Cadbury purple helmets. One man holds a large brass instrument. The location is London and art direction and concept by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943142669-3SYY7C0ZHCO6CVBJMI1V/12.+Cadbury_Aldie.jpg Experiential - Cadbury (Copy) Two karate professionals with a Cadbury chocolate bar called “Marvellous Smashables”. Concept, art direction and styling by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605288541831-I36EZ0KPODQSCCNDHHJK/Smirnoff.png Experiential - Smirnoff https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605290203524-4P4LJZUF2CWPFXCJNWQ8/Puddles.png Experiential - Puddles https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605288570500-65HN7NW0YWQ2H6ZBPQN1/Christmas-lights.png Experiential - EE Christmas https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605288549878-SZ55F695SH4B8MKAQKPT/%23CADVENT.png Experiential - CADVENT https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605288555776-Z1GBHNKXI1NLUUV1T1QK/%23Joynormous.png Experiential - Joynormous https://www.aldiecreative.com/aldies-work-gallery daily 0.75 2020-11-11 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1627944177389-TB4R12LV79KIIMEXMFAR/Mikes+Hard+Seltzer.png 360° Campaign https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1603820103051-BLBL76IVP92R1Z81TMAB/MarketingKind.png 360° Campaign - Marketing-Kind-Aldie-Pretorius (Copy) New MarketingKind campaign by Aldie Pretorius. Charity series. We’ve got real Problems. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943140423-AUJGLH6EG5HZZZWZQ3AG/6.+National_Geographic_Aldie.jpg 360° Campaign - National Geographic - Aldie Pretorius (Copy) National geographic banner image for the “Are You Ready?” campaign. The artistic concept and art direction is by Aldie Pretorius and shows primal survivor, a man with a bow and arrow. It also shows “Air Crash Investigation” with the picture of a plane from the bottom. It shows “Wicked Tuna” with a fish fin out of the water. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943142114-VMFVFJW59LGAJKLXSFJN/10.+Deezer_Aldie.jpg 360° Campaign - Deezer "Find Your Song" - Aldie Pretorius (Copy) Brand Audit. Strategy & Positioning. Concept development by Aldie Pretorius. Image of a woman listening to music and smiling. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943142425-VSSSQVDCJDAGTLBK97A9/11.+Callaway_Aldie.jpg 360° Campaign - Callaway - Aldie Pretorius (Copy) Red and black golf clubs that read “Diablo”. Aldie Pretorius developed the concept for Callaway. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943143240-GOPKI7IHIE8UPU5QDTT8/14.+Suzuki_Swift_Aldie.jpg 360° Campaign - Suzuki Swift "Resplect" - Aldie Pretorius (Copy) A tattoo artist makes a typo on his client. Styling and concept by Aldie Pretorius. Copy reads “Time for a Swift Exit?”. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943144306-HA8WHM984NT417UOE42G/17.+Suzuki_Swift_Aldie.jpg 360° Campaign - Suzuki - Aldie Pretorius (Copy) Red Suzuki Swift in the foreground with black on white illustrations of city life, cellphones, and money in the background. Aldie Pretorius was the art director and did the styling and concept development for this campaign. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605288343266-FUFC4WZF3WU93661NBAG/Christmas-lights.png 360° Campaign - EE Christmas https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605288343652-QGM6OMEJKOJRUJY7DJPW/The-5G-Effect.png 360° Campaign - The 5G Effect https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605288345654-AQQ0PCXJ80Q3P31YDDJJ/World-of-4GEE.png 360° Campaign - EE Blippar https://www.aldiecreative.com/social-digital daily 0.75 2021-08-02 https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1627944073508-0B8YSXPLEMTDC2SAT7PD/BMW_Thumbnail+Image.png Social & Digital https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1627944322992-CLFTTNU077ES4I4P3SY9/Mikes+Hard+Seltzer.png Social & Digital https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1627944446705-XTQEH1BK6HSXIM11PAAA/OnePlus_Homepage+Thumbnail.png Social & Digital https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943139586-MOYJD7UTLQRCU6F9774M/4.+Cadbury_Aldie.jpg Social & Digital - Cadbury Joycycle Aldie Pretorius (Copy) A bike with 6 men wearing Cadbury purple helmets. One man holds a large brass instrument. The location is London and art direction and concept by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943141212-AWGGN70XFBA98HY10TD9/7.+Cadbury_Aldie.jpg Social & Digital - Cadbury Free The Joy - Aldie Pretorius (Copy) Purple Cadbury chocolate wrapper in origami. Styling, concept and art direction by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943141864-3LUODZ4TTWT9ERFQ1SLF/9.+Cadbury_Aldie.jpg Social & Digital - Cadbury Musical Chocolates - Aldie Pretorius (Copy) Purple image showing five Cadbury chocolate bars playing musical instruments. The concept for the musical chocolate bars and the art direction was by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943142114-VMFVFJW59LGAJKLXSFJN/10.+Deezer_Aldie.jpg Social & Digital - Deezer "Find Your Song" - Aldie Pretorius (Copy) Brand Audit. Strategy & Positioning. Concept development by Aldie Pretorius. Image of a woman listening to music and smiling. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943142669-3SYY7C0ZHCO6CVBJMI1V/12.+Cadbury_Aldie.jpg Social & Digital - Cadbury (Copy) Two karate professionals with a Cadbury chocolate bar called “Marvellous Smashables”. Concept, art direction and styling by Aldie Pretorius. https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1545943143840-1KA4N1S8L4FOVT5J0ZEC/16.Hendrick%27s_Aldie.jpg Social & Digital - Hendrick's - Aldie Pretorius (Copy) The words “Ministry of Marginally Superior Transport” in a circle around a large letter H. Art Direction & Concept by Aldie Pretorius https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605289030157-C3C06JQIBHRZJYF1NW4R/%23CADVENT.png Social & Digital - Cadvent https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605289029743-G2IQ2Q4CL5C9HZRMXS4X/%23Joynormous.png Social & Digital - Joynormous https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605289033643-L070GA1UG49NZV30GVHH/Christmas-lights.png Social & Digital - EE Christmas https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605289034286-B5LZAQ0D2LER2OCUKDUB/Puddles.png Social & Digital - Puddles https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605289037341-WIUNOPJGFPN2WYQSA1Y0/The-5G-Effect.png Social & Digital - The 5G Effect https://images.squarespace-cdn.com/content/v1/5c1ac7c0cc8fed43a422db17/1605289037844-JY1CNVIV6SK11H8Y0B4P/World-of-4GEE.png Social & Digital - EE Blippar