Callaway clubs decided to design their clubs to be as beautiful as they are technologically advanced (yes, they use technical research teams from NASA!) Having the FTiQ modelled on the Lamborghini Diablo’s bonnet, it was easy to represent it as the prize item to have sticking out of your golf bag. Inspired by the accessory and jewellery showroom displays on the Champs Elysée, we showcased every angle of the club in one ‘pick it up from the page’ photograph, leaving no detail undiscovered by placing it on a reflective mercury surface.
My responsibilities: Concept. Art Direction. Styling. Design | My team at Southpaw: Creative Director - Glen Smith. Copywriter - Pieter Rossouw | Project scope: Press & Poster, Online, Internal Comms.