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To launch thirteen new apartments in the iconic central London district of Soho, we created thirteen expressions of the eclecticism of the district’s mish-mash of styles and themes. From film to fashion, street art to underground neon, we crafted a unique visual palette that appealed to buyers’ sense of individualism. Spaces as unique as Soho itself.


My responsibilities: Concept. Name. Art Direction. Pitch win | My team at Publicis Chemistry: Creative Director - Glen Tar. Copywriter - Tamsin Garbutt. Design & photography - Publicis Studio | Project scope: Naming, Positioning Strategy, Visual identity development, Print media, Interior design direction.